In our always-on digital age, many of us experience FOMO—the Fear of Missing Out. It’s that unsettling feeling when you scroll through social media and see others buying homes, starting families, or traveling the globe, while you’re sprawled on the couch, too drained even to make dinner. Sound familiar?
But guess what? There’s a fresh perspective making waves—it’s called JOMO, or the Joy of Missing Out.
Instead of stressing over what you’re not doing, JOMO is all about finding happiness in your choices, even if that means consciously leaving certain things out for your life. In this article, I want to dive deeper into this new concept and share how moving to the Italian countryside helped me to discover little joys in life and focus on things that truly matter.
Understanding JOMO: Concept and Benefits
In a world where we’re connected 24/7 and constantly consuming social media, staying present and making mindful decisions has become more challenging than ever. Do we truly want something, or do we want it just because everyone else has it?
If FOMO keeps you from appreciating your own successes and makes you feel like you’re falling behind—often compared to people you barely even know—JOMO offers a refreshing alternative.
It’s about embracing the idea that it’s perfectly okay to opt out of things, even if they seem like must-dos for everyone else. Instead of chasing trends or social validation, JOMO allows you to focus on what genuinely brings you happiness, free from the pressure to keep up with others.
In many ways, JOMO is a form of self-care. It’s about tuning out the noise and asking yourself: What do I actually want?
Experts highlight several benefits of embracing JOMO:
- Boosted Productivity – Without the constant distraction of social media updates, you can fully immerse yourself in projects or hobbies that matter to you
- Improved Well-being – Prioritizing activities that bring you joy can lead to better mental and physical health
- Stronger Connections – Choosing quality over quantity in your social interactions helps build deeper, more meaningful relationships
Interestingly, one study found that when social media went offline for just six hours, many people actually felt relieved. Instead of mindless scrolling, they spent time nurturing relationships, engaging in activities they loved, and focusing on what truly mattered.
While social media certainly fuels FOMO, sometimes we’re the ones setting ourselves up for it with our own expectations. In my twenties—like many other millennials—I had a clear vision of where I should be by 25: married, owning an apartment, and probably with at least one kid.
Of course, reality had other plans. I focused on my career, built my relationship, and even moved to another country—all of which took time. But for years, I still measured my progress against those unrealistic goals I had set for myself. And honestly? It was exhausting. No matter what I accomplished, I felt like I was falling behind simply because my life didn’t follow the timeline I once imagined.
From Urban Hustle to Italian Countryside Serenity
Born and raised in Estonia, a small Northern European country known for giants like Skype and Wise, I left my parents’ home at 19 to pursue my own path in the capital of Tallinn. While modest compared to global metropolises like New York, London, or Rome, Tallinn buzzed with a competitive energy that propelled me forward.
I dedicated five years to earning my Master’s in International Relations and worked as a journalist while delving into public affairs—essentially ticking off every box a millennial might aspire to.
All that hard work culminated in landing my dream job. However, the excitement was fleeting. Stress and anxiety quickly crept in, making each workday feel like a marathon. Back then, discussions about anxiety were scarce, leaving me to navigate these feelings alone.
Beyond work, I sensed a lag in other areas of my life—marriage, mortgage, and traveling to new destinations. No matter how many milestones I achieved, FOMO whispered that others had it all.
Then came COVID-19, a global upheaval that, for the first time in many years, allowed me to pause and breathe. With remote work becoming the norm, I reveled in the freedom of working from home—no morning rush, no skipped breakfasts, just a relaxed start to the day.
This newfound flexibility opened doors to a different routine. At home, productivity was measured by task completion rather than hours worked. I embraced this change so wholeheartedly that my then-boyfriend (now husband) and I considered relocating to Italy. His family owned a house in the Italian countryside, and with the rise of remote work opportunities, it seemed like the perfect time to give it a try.
Besides, who wouldn’t want to live in the Italian countryside? Inspired by films like “Under the Tuscan Sun,” which is my all-time favorite, I envisioned a life closer to nature, savoring la dolce vita. And so, we made the move.
Italian Countryside: The Ideal Backdrop for JOMO
Moving from urban to rural areas has become quite a popular trend in recent years and I believe that my story is just one of many. After nearly four years of living in the Italian countryside, these are the things I’ve come to cherish most about rural life.
Embracing a Slower, Calmer Pace of Life
Time moves differently here. There’s no rush, no honking cars, no crowded streets—just the quiet rhythm of nature. Mornings start with the sight of rolling hills and towering cypress trees, the air filled with birdsong instead of city noise. It’s a kind of stillness that feels almost surreal, yet completely natural.
Stepping outside instantly grounds you. I’ve felt it time and time again—whether I’m sweeping the balcony I never had in my city life, planting cucumbers and parsley in the garden, or taking my cat for a slow stroll through the yard. There’s something deeply comforting about being surrounded by nature’s beauty, where the only skyline is trees and flowers, not concrete and glass.
Hiking and Exploring the Hills
Some might think countryside life is boring, and sure, it comes with fewer entertainment options than the city. But for me, it opened the door to a passion I never fully explored before—hiking. And honestly, what better way to embrace slow living than by immersing yourself in nature?
I live in the Emilia-Romagna region, where breathtaking hills and endless hiking trails start right at my doorstep. Whenever I feel drained, restless, or just need a reset, I lace up my hiking boots and head out. Picture this: walking through rolling hills, inhaling air scented with wildflowers, crossing little streams along the way. I’m not trying to romanticize it—but trust me, once you experience it, it’s hard not to fall in love.
What I like about living in Emilia-Romagna the most is that you can hike all year round. The winters here are mild—there’s rarely any snow in the valleys (unless you head up into the mountains or higher hills). Coming from the chilly, harsh winters of my home country, this feels like an endless autumn to me. Regardless of the season, you can always find a trail to wander down.
So, if you’re an outdoor enthusiast planning to explore hiking in Italy, Emilia Romagna is definitely worth checking out.
Noticing and Finding Joy in the Little Things
Living in the countryside really shifts your perspective. You start paying attention to the small things—the ones that often go unnoticed in the hustle and bustle of the city. The change of seasons feels more tangible, the weather shifts feel more pronounced, and the little moments of beauty become a daily gift.
Sunsets and sunrises? You begin to cherish them more deeply, as if nature itself is putting on a show just for you.
For me, one of the most fulfilling joys has been tending to the flowers on my balcony. There’s something so satisfying about watching them bloom and knowing that I had a hand in it. One year, I even planted cucumbers and herbs in the field, and I can’t even begin to describe how proud I felt when I harvested the fruits of my labor.
The countryside is also full of unexpected magic. Once, a wild rabbit decided to make our garden its home. It would often sit there, quietly watching me while I took care of my flowers. It felt like something straight out of Alice in Wonderland. Moments like these remind me how much beauty there is in slowing down and really seeing the world around you.
Discovering the Hidden Gems
Italy is often known for its world-famous cities like Rome, Venice, and Florence. But if you really want to experience the heart and soul of the country, the hidden charm lies in its small towns.
Life in the countryside has given me the chance to explore the unplugged travel destinations in Emilia Romagna—places that tourists rarely stumble upon but are bursting with history, culture, and authentic Italian charm.
What I love about these little towns is their slow, inviting atmosphere. They’re peaceful yet full of life in their own way. Every weekend, there’s always a food festival or a bustling market where locals gather to celebrate what matters most to Italians—good food, good company, and the simple joy of doing nothing.
Some of my personal favorites include Forlì, Ravenna, Faenza, Cesena, and Santarcangelo di Romagna, each with its own unique character and timeless beauty.
But the real magic? That happens in the medieval villages, known as borghi. These ancient hilltop towns transport you back in time, with cobblestone streets, centuries-old castles, and breathtaking views that make you want to pause and soak it all in.
If you ever visit Emilia Romagna, I highly recommend exploring Verucchio, San Leo, Bertinoro, and Sant’Agata Feltria—places where JOMO feels completely natural.
Practical Tips for Embracing JOMO
As a millennial expat living in the peaceful countryside of Emilia Romagna, I get plenty of chances to embrace the JOMO lifestyle. Slower days, nature all around, and a true appreciation for the little things—it’s the perfect setting for stepping back from the chaos.
But let’s be real—I’m not living off the grid in some remote village. I still stay connected, work online, and keep up with everything happening in the world. And sometimes, that constant flow of information can feel overwhelming. When I start feeling like it’s all too much, I have a few simple ways to reset and find balance again.
Unplug from Screens and Start Your Digital Detox
Whenever I start feeling overstimulated, the first thing I do is cut back on social media. I take a step back—no scrolling during lunch, no checking my phone first thing in the morning. Instead of starting my day by diving into other people’s lives, I remind myself to focus on my own.
I’ve realized that the less time I spend mindlessly consuming content, the more present and productive I feel. I worry less, compare less, and stop second-guessing my own choices. It’s a small habit, but it makes a huge difference in how I approach my day—more clarity, less noise, and way more peace of mind.
Make Time for Yoga and Mindfulness
I’ve been practicing yoga for years, and it’s always been my go-to for feeling better—both physically and mentally. But when it came to meditation, I struggled. Sitting cross-legged like a true yogi just didn’t work for me—my back would start aching, and instead of clearing my mind, I’d just fixate on the discomfort.
Recently, I discovered mindfulness, a practice that helps you stay grounded in the present. Meditation is one of its core techniques. Instead of forcing myself into an uncomfortable pose, I started meditating while lying down. I pop in my headphones, play a guided meditation, and for ten minutes, I completely disconnect from the outside world.
This mix of yoga and mindfulness has helped me fully embrace the Joy of Missing Out. By tuning out the noise and focusing on what truly matters, I’ve learned to slow down, breathe, and appreciate the present moment without feeling like I’m missing something out.
Get Moving and Enjoy Outdoor Time
One of my absolute favorite things to do in the Italian countryside is riding a bicycle or taking a peaceful stroll. No headphones, no distractions—just me, fully immersed in the sounds of nature. Birds singing, leaves rustling, the occasional distant chatter of neighbors—it’s pure serenity.
Spring and summer are the most magical seasons for this. The countryside bursts into life with vibrant colors, endless green fields, and peach trees in full bloom.
What I love most is how every sense comes alive. I’m not just moving my body—I’m soaking in my surroundings, breathing in the scent of wildflowers, and feeling the warmth of the sun on my skin. By the time I return home, I feel recharged—not just from the physical movement, but from the sheer appreciation of living in such a beautiful place.
Dedicate Time to Your Hobbies
JOMO is all about making time for what truly brings you joy. For me, that’s reading. I’ve always loved getting lost in a good book, but for the longest time, I kept making excuses—telling myself I was too busy, only to end up mindlessly scrolling through social media instead.
Now, I’ve made a conscious shift. I treat reading as a priority, not just something I’ll do “if I have time.” Whether it’s curling up with a book in the evening or sneaking in a few pages during my morning coffee, I make sure to carve out space for it in my daily routine. No more excuses—just doing what I love.
That’s a wrap for today! Now, over to you—have you tried JOMO in your routine? Share your experiences or tips in the comments below!
